Despite declining consumer confidence, Suzuki is optimistic that the timing of its brand reinvention is spot on, according to Gene Brown, the company's VP … Read the whole story

"The same consumers who value local foods, artisan products and traditional food preparation methods are finding those values expressed in the new cocktail movement, … Read the whole story

The new effort uses an interactive microsite and game to leverage word-of-mouth positioning and encourage engagement with the brand. At the site, users can … Read the whole story

Film and TV actor Jason Lewis will star in a marketing campaign for Iconix Brand Group's Charisma, which includes fashion bedding, sheets, blankets, coverlets, … Read the whole story