Marketing Daily
Tuesday, October 20, 2009
  • Porsche's Panamera: 'Sports Car For 4'

    In a Q&A;, VP/marketing David Pryor sees the car's competitors coming from the premium luxury sedan segment. "But we say form follows function, so … Read the whole story

  • Who's Buying Baby Food?

    Top 10 DMAs in which reside adults who used baby food in the last six months: 1 Houston, Texas 2 El Paso, Texas/ Las … Read the whole story

  • Social Networking = Reverse Voyeurism

    Don't get all hung up on your own brand's transparency; you're not that interesting. Instead, keep asking how you're helping real humans be more … Read the whole story

  • P&G Exec: Innovation Needs To Be Purpose-Driven

    P&G exec Melanie L. Healey emphasized the importance of putting in place structures and people that provide a balanced environment: "You need leaders that … Read the whole story

  • Toys R Us Launches 'Big Gift' Layaway Program

    Toys R Us says the program will be supported with both print and online ads, as well in stores, and will allow consumers to … Read the whole story

  • Mobile Sites Frustrate Users, May Hurt Brands

    According to a survey of 1,001 mobile Web users surveyed on behalf of Web application experience management company Gomez Inc., two-thirds of mobile Web … Read the whole story

  • Prudential Financial Launches 'SOS' Ads

    National TV spots break Oct. 25. One of the ads depicts skyscrapers sending out the Morse code signal for "SOS" with flashing window lights. … Read the whole story

  • NBA Reaches Out To Hispanics With Enebea

    The campaign includes television, radio and online advertising, a Web site, special events, grassroots programs and consumer products. The national Enebea television creative launches … Read the whole story

  • Edward Jones Take Personal Approach In Ads

    "Edward Jones has been in business for over 80 years offering service across North America, and we're not a well-known brand," Brad Iversen, chief … Read the whole story