The program is intended to be a fairly aggressive gambit to get vehicles out to non-owners and their comments on the car into the … Read the whole story

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A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media … Read the whole story

"What we are hoping is that by engaging teenagers and moms online and on TV we can get them to have such a high-quality … Read the whole story

"In this new economy, luxury goods will go back to where they were in the 1960s and 1970s, where they appealed to the very … Read the whole story

The impetus for the iPhone app is Declaring Indigo, the new Autumn/Winter 09 makeup collection by Artistic Director Aaron de Mey. It gives users … Read the whole story

"Social purpose is the new social status," says Edelman's Mitch Markson. "[Marketers] have to figure out how to build a bridge between [CSR] and … Read the whole story