Marketing Daily
Thursday, October 22, 2009
  • Ford Puts Pedal To Metal To Drive Buzz For Fusion

    The program is intended to be a fairly aggressive gambit to get vehicles out to non-owners and their comments on the car into the ... Read the whole story

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  • Starbucks' Via Strikes A Chord With Marketers

    Here's my take: 1. There's a PowerPoint someplace in Starbucks' headquarters that outlines what percentage of the U.S. population relies on instant coffee. Read the whole story

  • New-Media Users Expect Brands To Engage

    A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media ... Read the whole story

  • Milk's 'White Gold' Stars In Faux Rock Opera

    "What we are hoping is that by engaging teenagers and moms online and on TV we can get them to have such a high-quality ... Read the whole story

  • Luxury Shoppers Are Addicted To The Deal

    "In this new economy, luxury goods will go back to where they were in the 1960s and 1970s, where they appealed to the very ... Read the whole story

  • Lancome Launches IPhone App And Blog

    The impetus for the iPhone app is Declaring Indigo, the new Autumn/Winter 09 makeup collection by Artistic Director Aaron de Mey. It gives users ... Read the whole story

  • Attraction To 'Do Good' Brands Is Escalating

    "Social purpose is the new social status," says Edelman's Mitch Markson. "[Marketers] have to figure out how to build a bridge between [CSR] and ... Read the whole story