Marketing Daily
Wednesday, October 28, 2009
  • Volvo Backs Star Turn With 'Twilight: New Moon'

    Efforts include ads, social media, interactive games on a cross-promotional Web site, and sweepstakes in the U.S., Canada, the United Kingdom, France and Germany. … Read the whole story

  • Who's Buying Baby Food?

    Top 10 DMAs in which reside adults who used baby food in the last six months: 1 Houston, Texas 2 El Paso, Texas/ Las … Read the whole story

  • The 'Real-Time' Of Social Media

    As media professionals, we must help our clients reach and engage with these communities, where they live. And, we need to do this using … Read the whole story


    The company is rolling out a new paid advertising campaign with a simple message: "Please don't text and drive." The headline will begin appearing … Read the whole story

  • Rethink Your Segmentation Approach

    Dreams are meant to be realized and, in this age of hyper-information, many questions can be answered by applying the appropriate resources and ingenuity. Read the whole story

  • Continental Customers Get The 'Star' Treatment

    With international business travelers as its target audience, the ad campaign will deploy mainly in print and digital media, with focus on key markets … Read the whole story

  • Rising Loyalty Scores Good News For QSRs

    This rapid rise appears to have been driven in part by aggressive, post-Labor Day advertising focused on new menu items, such as Wendy's Bacon … Read the whole story

  • P&G Goes All Facebook For Crest Whitestrips

    The contest, which went live this week, requires people to submit a story about a holiday "connection wish" -- someone they want to visit … Read the whole story

  • Cabela's Reports Record Results, Cuts Marketing

    Marketing costs accounted for just 13.6 % of direct revenue this quarter, he says, compared with 15% a year ago. In the months ahead, … Read the whole story