Efforts include ads, social media, interactive games on a cross-promotional Web site, and sweepstakes in the U.S., Canada, the United Kingdom, France and Germany. … Read the whole story

The company is rolling out a new paid advertising campaign with a simple message: "Please don't text and drive." The headline will begin appearing … Read the whole story

With international business travelers as its target audience, the ad campaign will deploy mainly in print and digital media, with focus on key markets … Read the whole story

This rapid rise appears to have been driven in part by aggressive, post-Labor Day advertising focused on new menu items, such as Wendy's Bacon … Read the whole story

The contest, which went live this week, requires people to submit a story about a holiday "connection wish" -- someone they want to visit … Read the whole story