Marketing Daily
Thursday, November 5, 2009
  • Chrysler Unveils Ambitious Five-Year Plan

    Chrysler, under the aegis of Fiat since early this year, revealed its five-year plan during an all-day event at its Auburn Hills, Mich. headquarters … Read the whole story

  • Who Uses Dental Floss?

    Top 10 DMAs in which adults reside who used dental floss one or more times in the past week: 1 Detroit 2 Minneapolis/ St. … Read the whole story

  • Brands Need Face-To-Face Connection

    I do not think it too alarmist to say that we are in the midst of a gradual ebbing away of human interaction which … Read the whole story

  • Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand

    Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicles like the Chrysler 300 -- is now president and CEO of the … Read the whole story

  •'s First National Ads Aim To 'Flip' On Awareness

    The travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every … Read the whole story

  • JC Penney Promoting Joyful (And Affordable) Giving

    It's been said that "it's better to give than receive." JC Penney is looking to prove that with its holiday marketing effort that highlights … Read the whole story

  • Perishables Sales Booming At Retail

    After a year of steadily shaking up consumer habits in the supermarket, the recession has produced some clear winners -- and new research from … Read the whole story

  • Kraft Net Revenues Decline, But '09 Guidance Raised

    Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billion, as a result of unfavorable currency effects and divestitures. In addition, for … Read the whole story