MediaPost Publications - Marketing Daily 11/05/2009

AUTOMOTIVE
Chrysler Unveils Ambitious Five-Year Plan
by Karl Greenberg
Chrysler, under the aegis of Fiat since early this year, revealed its five-year plan during an all-day event at its Auburn Hills, Mich. headquarters … Read the whole story
Who Uses Dental Floss?
by
Top 10 DMAs in which adults reside who used dental floss one or more times in the past week: 1 Detroit 2 Minneapolis/ St. … Read the whole story

COMMENTARY
Brands Need Face-To-Face Connection
by Gregg S. Lipman
I do not think it too alarmist to say that we are in the midst of a gradual ebbing away of human interaction which … Read the whole story
AUTOMOTIVE
Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand
by Karl Greenberg
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicles like the Chrysler 300 -- is now president and CEO of the … Read the whole story
HOSPITALITY
Kayak.com's First National Ads Aim To 'Flip' On Awareness
by Tanya Gazdik
The Kayak.com travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every … Read the whole story
RETAIL
JC Penney Promoting Joyful (And Affordable) Giving
by Aaron Baar
It's been said that "it's better to give than receive." JC Penney is looking to prove that with its holiday marketing effort that highlights … Read the whole story
FOOD
Perishables Sales Booming At Retail
by Sarah Mahoney
After a year of steadily shaking up consumer habits in the supermarket, the recession has produced some clear winners -- and new research from … Read the whole story
FOOD
Kraft Net Revenues Decline, But '09 Guidance Raised
by Karlene Lukovitz
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billion, as a result of unfavorable currency effects and divestitures. In addition, for … Read the whole story