Marketing Daily
Wednesday, November 11, 2009
  • Honda Finds Permanent Perch On Facebook

    "It really is an awareness campaign on a limited budget," says RPA's Joe Baratelli. "It's also illustrating that Honda can be successful at a … Read the whole story

  • Read the whole story

  • What Are Words For?

    We've both devalued our language and the meaning of the words we use. And become a lot more brainless in the process. Read the whole story

  • Practical Holiday: 'Gee, Thanks For The ... Socks'

    After years of hyping expensive electronics or luxury items as the ultimate gift, this year, more and more marketers are pushing everyday products as … Read the whole story

  • Starbucks' Financial Performance Perking Up

    The company also announced an agreement with Subway to feature Starbucks' Seattle's Best Coffee brand in nearly half of the sandwich chain's U.S. restaurants. … Read the whole story

  • Brands Run After Female Social Gamers

    For marketers looking to get into the gaming space, an offer need not tie into the game's content, nor does it need to offer … Read the whole story

  • Serena Williams, Mia Hamm Team With CVS

    A variety of marketing programs are planned for the partnership in 2010, including a print campaign in national magazines focused on health, wellness and … Read the whole story

  • Legacy Ups Awareness In Stop-Smoking Effort

    This year's focus is on getting smokers to realize that there is no natural law saying they must smoke while they drink or drive. … Read the whole story

  • Ford Drives TV One's 'UnSung' Cross-Platform

    The deal links the new Taurus model with the network's documentary-style series "UnSung." The arrangement employs custom on-air spots, while stretching into radio and … Read the whole story