"It really is an awareness campaign on a limited budget," says RPA's Joe Baratelli. "It's also illustrating that Honda can be successful at a … Read the whole story

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After years of hyping expensive electronics or luxury items as the ultimate gift, this year, more and more marketers are pushing everyday products as … Read the whole story

The company also announced an agreement with Subway to feature Starbucks' Seattle's Best Coffee brand in nearly half of the sandwich chain's U.S. restaurants. … Read the whole story

For marketers looking to get into the gaming space, an offer need not tie into the game's content, nor does it need to offer … Read the whole story

A variety of marketing programs are planned for the partnership in 2010, including a print campaign in national magazines focused on health, wellness and … Read the whole story

This year's focus is on getting smokers to realize that there is no natural law saying they must smoke while they drink or drive. … Read the whole story

The deal links the new Taurus model with the network's documentary-style series "UnSung." The arrangement employs custom on-air spots, while stretching into radio and … Read the whole story