Marketing Daily
Friday, November 20, 2009
  • Let's Eat: 5 Chains Target Nontraditional Retail

    The joint strategic development initiative will enable the chains to bundle and leverage their brands and key personnel to efficiently expand into these locations, … Read the whole story

  • Who Uses MapQuest?

    Top 10 DMAs in which reside adults who used MapQuest in the past month: 1 Las Vegas 2 Orlando/ Daytona Beach/ Melbourne, Fla. 3 … Read the whole story

  • 'Up' Your Holiday Sales

    "Up" is an objective that can be achieved during this year's holiday period. While it won't be easy with sales projected to be equal … Read the whole story

  • Recession Increases Affluents' Happiness Levels

    A recent Luxury Institute survey shows a rethinking, says founder/CEO Milton Pedraza. "Yes, they lost money, but they're still wealthy. Even those who worried … Read the whole story

  • Virgin Mobile Ads Rely On 'Chatty Cathys'

    The camera focuses on a young man sitting in a woman's boutique as his presumed girlfriend chats on the phone behind him. Before she … Read the whole story

  • Subaru Goes Back To 'Share the Love' Well

    "If you think about the tone of the message, it was so different from everyone else's," says Subaru's Kevin Mayer. "People could participate with … Read the whole story

  • Chase Launches Giveaway Via Facebook

    The Chase Community Giving Facebook application encourages Facebook users to choose from more than 500,000 small and local charities to decide which community organizations … Read the whole story

  • Big Apple Invites A Closer Inspection

    NYC & Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching … Read the whole story