MediaPost Publications - Marketing Daily 11/20/2009

RESTAURANTS
Let's Eat: 5 Chains Target Nontraditional Retail
by Karlene Lukovitz
The joint strategic development initiative will enable the chains to bundle and leverage their brands and key personnel to efficiently expand into these locations, … Read the whole story
Who Uses MapQuest?
by
Top 10 DMAs in which reside adults who used MapQuest in the past month: 1 Las Vegas 2 Orlando/ Daytona Beach/ Melbourne, Fla. 3 … Read the whole story

COMMENTARY
'Up' Your Holiday Sales
by Mitch Burg, Op-Ed Contributor
"Up" is an objective that can be achieved during this year's holiday period. While it won't be easy with sales projected to be equal … Read the whole story
RETAIL
Recession Increases Affluents' Happiness Levels
by Sarah Mahoney
A recent Luxury Institute survey shows a rethinking, says founder/CEO Milton Pedraza. "Yes, they lost money, but they're still wealthy. Even those who worried … Read the whole story
TELECOM
Virgin Mobile Ads Rely On 'Chatty Cathys'
by Aaron Baar
The camera focuses on a young man sitting in a woman's boutique as his presumed girlfriend chats on the phone behind him. Before she … Read the whole story
AUTOMOTIVE
Subaru Goes Back To 'Share the Love' Well
by Karl Greenberg
"If you think about the tone of the message, it was so different from everyone else's," says Subaru's Kevin Mayer. "People could participate with … Read the whole story
FINANCIAL SERVICES
Chase Launches Giveaway Via Facebook
by Tanya Gazdik
The Chase Community Giving Facebook application encourages Facebook users to choose from more than 500,000 small and local charities to decide which community organizations … Read the whole story
TOURISM
Big Apple Invites A Closer Inspection
by Karl Greenberg
NYC & Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching … Read the whole story