Marketing Daily
Tuesday, November 24, 2009
  • RETAIL
    Stores Line Up Early For Black Friday Throw-Down
    by Sarah Mahoney

    Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that make it easier … Read the whole story

  • JWT's AnxietyIndex Hall Of Fame
    by

    JWT's third AnxietyIndex Quarterly lists the Top 10 (in ascending order) companies that have created "standout responses to the recession." 10. American Express 9. … Read the whole story

  • COMMENTARY
    Cruising The Isles
    by Karl Greenberg, Staff Writer

    This ship is for people whose universal desire is to go to the mall. Maybe a mall that rocks back and forth a little … Read the whole story

  • ELECTRONICS
    Westinghouse Ads Highlight Its Technological Edge
    by Aaron Baar

    "We're going into the selling season and we wanted to reframe the Westinghouse brand," Rey Roque, vice president of marketing at Westinghouse Digital Electronics, … Read the whole story

  • FOOD
    Campbell's Q1 Marketing Down, Net Earnings Up
    by Karlene Lukovitz

    Total marketing and selling expenses decreased by 7.5%, to $284 million compared with $307 million in the prior year, which included significant advertising costs … Read the whole story

  • RETAIL
    The New Pragmatic Consumer: Green = Practical
    by Sarah Mahoney

    "Consumer commitment to green living is very stable," Tim Kenyon, senior analyst for GfK's consumer trends division, tells Marketing Daily. "But if products are … Read the whole story

  • TOURISM
    HomeAway Inks Agreement With Warner Bros.
    by Tanya Gazdik

    The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation." Created by … Read the whole story

  • PACKAGED GOODS
    Clorox Backs Disney Site For Moms And Kids
    by Karl Greenberg

    The new educational Web site under the Disney banner is a bit like Martha Stewart for moms and kids. "The Possibility Shop" includes original … Read the whole story