Marketing Daily
Tuesday, November 24, 2009
  • Stores Line Up Early For Black Friday Throw-Down

    Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that make it easier … Read the whole story

  • JWT's AnxietyIndex Hall Of Fame

    JWT's third AnxietyIndex Quarterly lists the Top 10 (in ascending order) companies that have created "standout responses to the recession." 10. American Express 9. … Read the whole story

  • Cruising The Isles

    This ship is for people whose universal desire is to go to the mall. Maybe a mall that rocks back and forth a little … Read the whole story

  • Westinghouse Ads Highlight Its Technological Edge

    "We're going into the selling season and we wanted to reframe the Westinghouse brand," Rey Roque, vice president of marketing at Westinghouse Digital Electronics, … Read the whole story

  • Campbell's Q1 Marketing Down, Net Earnings Up

    Total marketing and selling expenses decreased by 7.5%, to $284 million compared with $307 million in the prior year, which included significant advertising costs … Read the whole story

  • The New Pragmatic Consumer: Green = Practical

    "Consumer commitment to green living is very stable," Tim Kenyon, senior analyst for GfK's consumer trends division, tells Marketing Daily. "But if products are … Read the whole story

  • HomeAway Inks Agreement With Warner Bros.

    The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation." Created by … Read the whole story

  • Clorox Backs Disney Site For Moms And Kids

    The new educational Web site under the Disney banner is a bit like Martha Stewart for moms and kids. "The Possibility Shop" includes original … Read the whole story