Willis was chosen as the brand's ambassador because his personality and the brand's share much in common. "We are a brand with nothing to … Read the whole story
Because of the Christmas holiday, Marketing Daily will not be published on Friday. We will be back on Monday. Have a good one! --Nina … Read the whole story
Private labels finally realize that purchase decisions are based on something other than just "low, low prices." Read the whole story
That idea is to create plenty of motivational bargains for those storming the store with gift cards. Wal-Mart says 55% of moms who shop … Read the whole story
Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily that the app will be supported by an online ad campaign launching … Read the whole story
Taking a cue from credit card issuers, many banks have started offering rewards for daily purchases. "Consumers feel tapped out financially, so they want … Read the whole story