Marketing Daily
Thursday, December 24, 2009
  • Bruce Willis Hooks Up With Sobieski Vodka

    Willis was chosen as the brand's ambassador because his personality and the brand's share much in common. "We are a brand with nothing to ... Read the whole story

  • Happy Holidays To All Our Readers

    Because of the Christmas holiday, Marketing Daily will not be published on Friday. We will be back on Monday. Have a good one! --Nina ... Read the whole story

  • New Packaging Can Be A Weapon

    Private labels finally realize that purchase decisions are based on something other than just "low, low prices." Read the whole story

  • Wal-Mart Dives Into Post-Holiday Promotions

    That idea is to create plenty of motivational bargains for those storming the store with gift cards. Wal-Mart says 55% of moms who shop ... Read the whole story

  • Nationwide Launches Cartopia, New IPhone App

    Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily that the app will be supported by an online ad campaign launching ... Read the whole story

  • Economy-Weary Customers Seek More Bank Rewards

    Taking a cue from credit card issuers, many banks have started offering rewards for daily purchases. "Consumers feel tapped out financially, so they want ... Read the whole story