Marketing Daily
Tuesday, January 26, 2010
  • Cheer Launches Sudsy Series

    Daytime television is, of course, all about the soap: the soap products, the soap operas, and, of course, advertisement upon advertisement showing people using … Read the whole story

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  • The Power of Nostalgia in Advertising

    As we age, our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call "a longing for positive … Read the whole story

  • Intel Geeks Out Super Bowl

    The Super Bowl could very well be the only time that self-proclaimed geeks watch football on television. If so, Intel will be providing some … Read the whole story

  • Act Now! 'Marketing Daily' Reporter Can Be YOUR Pitchman

    Who the hell does Larry Dobrow think he is? It was my idea to be the next Billy Mays, not his. MINE! But guess … Read the whole story

  • Wedding Crashers: Brides-To-Be Still Cutting Their Budgets

    Hold the Jordan Almond favors, the sweetheart roses, and the extra tulle: A new poll from David's Bridal says that while the newly engaged … Read the whole story

  • Miller High Life Goes Long(er), Bowl Spot Toasts Small Biz

    Miller High Life won't be doing another one-second commercial for this year's Super Bowl. Instead, the brand will buy a 30-second spot -- but … Read the whole story

  • Ameriprise Promises Advisors 'More Within Reach'

    Ameriprise Financial is breaking a new campaign that promises its advisors are "More Within Reach." Developed in conjunction with R/GA, the campaign puts the … Read the whole story