Marketing Daily
Friday, February 19, 2010
  • Skyy Hooks Up With 'Sex And The City 2'

    "This year, we are doing much of the same, but making [the promotions] bigger and better," says Andrea Conzonato, CMO for Gruppo Campari's Skyy … Read the whole story

  • Social Media Mapping: Discipline, Please

    People are tweeting from conferences and events, ads are populating Facebook and YouTube and spam is sloshing around forums and chat rooms like beer … Read the whole story

  • ABC: Hyundai Coalesces Its Marketing Plan

    In terms of rational barriers to purchase, Hyundai is putting its warranty offerings, its job-loss car-return program launched last year, and all quality and … Read the whole story

  • Taco Bell Diet: Use It Or Lose It?

    Taco Bell did something provocative to get itself on the lips of consumers. But was it any worse than Heidi Montag's day of 10 … Read the whole story

  • Kimberly-Clark Pull-Ups Reinvents 'Potty Dance'

    Pull-Ups brand is also teaming up with House Party, an experiential marketing company, to host 5,000 simultaneous "Do The Potty Dance" in-home parties. Moms … Read the whole story

  • Sprint Offers JFK Travelers Free WiFi

    In addition to showcasing Sprint products and services, the installation's 13-foot curved wall will also feature Sprint Now Network widgets, presenting up-to-date factoids and … Read the whole story

  • Rums Of P.R. Campaign 'Reflects' On Variety

    Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed at young professionals with the message that one's drink is a reflection of … Read the whole story