Sprint is showing off the immediacy of its "Now Network" for people going in and out of JFK International Airport in New York, with an installation that will allow free Internet access to travelers.
"The airport is a great location," Bernd Ahl, advertising manager for Sprint, tells Marketing Daily. "People are traveling with their mobile devices, and it's where we can really show off the Now Network."
The installation is located near the airport's security checkpoint, ensuring high traffic of both business and leisure travelers, Ahl says. "Everybody who walks through there will walk by our experiential site," he says.
In addition to showcasing Sprint products and services, the installation's 13-foot curved wall will also feature Sprint Now Network widgets, presenting up-to-date factoids and information. "There are a few that are specific to the New York area," Ahl says of the widgets, "such as traffic and flight arrival information."
The installation will also allow up to 25 people to use Sprint's wireless network via intelligent mobile hotspot devices. The area also includes chairs, power outlets and workstations. "We're providing it as a demonstration of the network itself, as well as the MiFi [2200 by Novatel Wireless] devices," Ahl says.
The lounge will be available for travelers through December. After evaluating the effectiveness and interest, the company may install similar areas on other U.S. airports, Ahl says.