AUTOMOTIVE
by Karl Greenberg
The automaker says that, as part of the program, it will create custom features to air during CBS sports broadcasts. The content wraps Infiniti … Read the whole story
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COMMENTARY
by Bob Deutsch
Supplant the purchase funnel with the idea of The Yellow Brick Road. This will both re-humanize advertising and make it, again, a cultural act. Read the whole story
ELECTRONICS
by Aaron Baar
"3-D TV is going to drive interest and store traffic. And like HD, it's something you're going to need to see in person," says … Read the whole story
RETAIL
by Sarah Mahoney
While the Plano, Tex.-based retailer has spent as much of the recession slashing prices as the next chain, it's also been trying to add … Read the whole story
SPORTS
by Karlene Lukovitz
As the first project in its new GeoBranding Center, the CMO Council (CMOC) is partnering with South Africa to measure the impacts of the … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
American Express is expanding its Open Savings program via a new partnership with AirTran Airways. To kick off the relationship, the airline will offer … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that the tie-in with Ferrari makes sense given the targeting consumer: so-called "aspirational" audiences … Read the whole story