Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells Marketing Daily that the ad push is focused on women 25 to 54 because, … Read the whole story

The promotion encourages Facebook users to go to Facebook.com/lendapaw and click on the button, triggering a $1 donation (up to $100,000) from Walmart's pet … Read the whole story

The national campaign, which will run through the spring on Telemundo and Univision, comes after two years of test market campaigns in Denver, Chicago … Read the whole story

While signs point to gradual improvement, NPD's forecasting model projects continued weakness for restaurants for at least another seven months. "Once losses moderate, it … Read the whole story

The Los Angeles-based drink company is presenting "the ultimate Slash experience" to give fans exclusive content and prizes. Fans can log onto Monster Energy's … Read the whole story

"From a campaign perspective the thing we want to have come through is we are targeting people who value close relationships in life and … Read the whole story

Between April 14 and April 27, a "Tweet to Eat" promotion is focusing each day on a famous Subway fan, encouraging people to tweet … Read the whole story