RESEARCH
by Tanya Gazdik
"Gen Y goodwill is arguably the closest thing to a crystal ball for predicting a brand's long-term prospects," says Scott Galloway, New York University … Read the whole story
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Top 10 DMAs in which reside adults who bought central air conditioning in the last year: 1 Austin, Texas 2 Baton Rouge, La. 3 … Read the whole story
COMMENTARY
by Laura Patterson
Two key steps: a) audit performance management metrics and measurement processes to ensure continued alignment with the business and market and b) benchmark capabilities. Read the whole story
AUTOMOTIVE
by Karl Greenberg
A source close to Ewanick and the companies involved and who requested anonymity said Nissan was Ewanick's second choice after GM, but that the … Read the whole story
RESEARCH
by Karlene Lukovitz
Major packaged food and beverage companies and restaurant chains alike are shifting more of their capital expenditures overseas, in line with their increasing emphasis … Read the whole story
ELECTRONICS
by Aaron Baar
Olympus is looking to get people to express their artistic sides with a new YouTube-based contest in which they vie to get their dream … Read the whole story
RETAIL
by Karl Greenberg
The company is also doing social-media elements on Facebook and YouTube, as well as Playtex "Fit Fridays" promos where one Facebook fan wins a … Read the whole story
FOOD
by Karlene Lukovitz
Rick Wolford, chairman of GMA's board of directors and chairman, president and CEO of Del Monte Foods, issued a follow-up statement praising the bill's … Read the whole story
BEVERAGES
by Karlene Lukovitz
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' front panels now feature a considerably sized-down version, along with an image of … Read the whole story