Marketing Daily
Thursday, May 27, 2010
  • FOOD
    Oscar Mayer Auctions Wienermobile Adventure
    by Karlene Lukovitz

    Now through June 4, the Kraft Foods brand is giving everyone the opportunity to bid on eBay for a "Ride Shotbun in the Wienermobile" … Read the whole story

  • What Do Harley Owners Like To Do?
    by

    Percentage of Harley Davidson owners more likely than the average American adult to: 1 Listen to classic rock radio +156 % 2 Own a … Read the whole story

  • COMMENTARY
    Give The Brand A Personality
    by Len Stein

    The more people can relate to the brand as a distinctive, trust-worthy personality, the more approachable it will become and a deeper customer relationship … Read the whole story

  • AIRLINES
    Virgin Atlantic Improves Web Performance, Tracking
    by Tanya Gazdik

    "We made the investment in TagMan for its benefits in pure tag management and to free us from the bonds of incumbent technology providers … Read the whole story

  • RETAIL
    Bridgestone Gets NHL Winter Classic For 5 Years
    by Karl Greenberg

    "The key is that it's truly a North American partnership, because we translate strongly in the Canadian marketplace. In past years [with Bridgestone's involvement … Read the whole story

  • RESEARCH
    Deloitte: More To Travel Over Holiday Weekend
    by Karl Greenberg

    People are using mobile devices to plan travel. Ten percent of respondents said they used a hotel application on a Web-enabled smartphone. Respondents who … Read the whole story

  • RETAIL
    American Eagle Outfitters Bullish On Teen Denim
    by Sarah Mahoney

    Aerie, its lingerie concept, is doing well. "It's a brand with tremendous promise," says CEO Jim O'Donnell, and will be expanded to "become a … Read the whole story