Marketing Daily
Thursday, May 27, 2010
  • Oscar Mayer Auctions Wienermobile Adventure

    Now through June 4, the Kraft Foods brand is giving everyone the opportunity to bid on eBay for a "Ride Shotbun in the Wienermobile" … Read the whole story

  • What Do Harley Owners Like To Do?

    Percentage of Harley Davidson owners more likely than the average American adult to: 1 Listen to classic rock radio +156 % 2 Own a … Read the whole story

  • Give The Brand A Personality

    The more people can relate to the brand as a distinctive, trust-worthy personality, the more approachable it will become and a deeper customer relationship … Read the whole story

  • Virgin Atlantic Improves Web Performance, Tracking

    "We made the investment in TagMan for its benefits in pure tag management and to free us from the bonds of incumbent technology providers … Read the whole story

  • Bridgestone Gets NHL Winter Classic For 5 Years

    "The key is that it's truly a North American partnership, because we translate strongly in the Canadian marketplace. In past years [with Bridgestone's involvement … Read the whole story

  • Deloitte: More To Travel Over Holiday Weekend

    People are using mobile devices to plan travel. Ten percent of respondents said they used a hotel application on a Web-enabled smartphone. Respondents who … Read the whole story

  • American Eagle Outfitters Bullish On Teen Denim

    Aerie, its lingerie concept, is doing well. "It's a brand with tremendous promise," says CEO Jim O'Donnell, and will be expanded to "become a … Read the whole story