Marketing Daily
Tuesday, June 8, 2010
  • Pepsi Seeks Young Entrepreneurs For Pilot Program

    "As it becomes more challenging to engage consumers, and as new [media] platforms emerge, we thought: 'What better way to get in with them … Read the whole story

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  • Less Talk, More Data In Social Media

    Assuming everyone has a handle on distribution and target analysis data, how does one keep up with social media? Read the whole story

  • Fickle Gen Y Trusts Channels, Not Brands

    Between the BP oil spill and privacy issues at Facebook and Google, the concept of brand trust is coasting at mighty low levels these … Read the whole story

  • Detroit Tigers' Galarraga: Pitch Perfect Or Not?

    "I think the guy has more PR potential now that this unique thing happened," says Senesis' Jose Villa. He notes that with few exceptions … Read the whole story

  • Ad Groups File Brief In Tobacco Act Appeal

    The advertising groups' amici curiae brief, written by First Amendment attorney Robert Corn-Revere of the law firm Davis Wright Tremaine LLP, argues that the … Read the whole story

  • Honda To Sponsor NatGeo's 'Great Migrations' Series

    Honda will activate its sponsorship at the corporate level under its "Power of Dreams" platform. The effort, extending the "Dream the Impossible" via Honda's … Read the whole story