Marketing Daily
Monday, June 21, 2010
  • Mintel: Plan Now For Coming Menu Transparency

    "There is a concern that healthy menu items may not sell, but there is also a danger in having a calorie-laden menu when the … Read the whole story

  • Who Lives In A Custom-Built Home?

    The Top 10 DMAs in which reside adults who live in a custom-built home: 1 Champaign & Springfield/ Decatur, Ill. 2 South Bend/ Elkhart, … Read the whole story

  • The IPad Is Changing Media Buying

    Technology is the driving force of consumer consumption and these four items need to be considered when planning campaigns. Read the whole story

  • Subaru Badges Reward Owners' Lifestyles

    The effort is part of a larger loyalty strategy. "We plan to evolve it into our version of a 'frequent flyer' program, so that, … Read the whole story

  • Hulk Hogan Teams Up With Loan Company

    Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity since the mid-'80s as the all-American, working-class hero character Hulk Hogan in the … Read the whole story

  • Study: How Recession Shaped 'Consume Less'

    Even as consumers show more willingness to spend, a new study reports that hyperconsumerism may really be dead -- and the recession isn't the … Read the whole story

  • Kia Turning Attention To Digital, Mobile

    VP/Marketing Michael Sprague notes that 39% of users of accessed mobile devices from dealership lots. "Since one in two phones today are smartphones, … Read the whole story