Marketing Daily
Wednesday, June 23, 2010
  • Chevy Plugs Into Microsoft's Kinect For Volt

    "What is so exciting is that this is a multi-screen innovation; that means you could potentially design your Volt or choose options on your … Read the whole story

  • Who Watches The Belmont Stakes?

    The Top 10 DMAs in which reside adults who watched the Belmont Stakes in the last 12 months: 1 Philadelphia 2 Ft. Myers/ Naples, … Read the whole story

  • Pilots Walk The Gangplank

    Common sense should have told the Spirit pilots this: a stonewall is interpreted as guilty denial. Fellas, if you don't tell, people can't possibly … Read the whole story

  • CSPI May Sue McDonald's Over Toy Tie-Ins

    In its announcement, the nonprofit criticized many Happy Meals as being high in calories and in some cases high in saturated fat, sodium and/or … Read the whole story

  • Golfsmith, Nike Team For Social Media Event

    "We've really ramped up our social marketing efforts and, like all retailers, we're trying to figure it out," Golfsmith's Matt Corey tells Marketing Daily. … Read the whole story

  • More-Eager Buyers Researching Products Online

    "Whereas last year they were in hold-back mode, now consumers are thinking about buying again," Evan Minskoff, vice president of marketing for The About … Read the whole story

  • Volvo Dangles XC60 In Online Game

    The "Lost in Forks" creative, showing the Volvo XC60 and scenes from "Eclipse," directs viewers to test their knowledge of the "Twilight" series of … Read the whole story

  • Six Flags Names Discover 'Official Credit Card'

    To promote this partnership, Six Flags has launched an extensive merchandising program, featuring point-of-sale signage and verbal promotion of the 5% instant discount for … Read the whole story