MediaPost Publications - Marketing Daily 06/24/2010

RETAIL
Nike Cites Strategy In Reporting Its Strength
by Sarah Mahoney
"I said a year ago that Nike is not a 'wait and see' company, and we weren't about to let our core strengths sit … Read the whole story
Who'd Rather Spend Than Save?
by
Top 10 DMAs in which reside adults who agree somewhat or mostly with the statement, "I'm a spender rather than a saver." 1 Dallas/ … Read the whole story

COMMENTARY
Imperfection Is A Good Thing
by Cheryl Swanson
By using naturally made -- or naturally looking -- materials, you separate yourself from the pack. Read the whole story
RESEARCH
Firm: 10 Excel At Engagement With Consumers
by Aaron Baar
Marketers looking to build engagement with consumers would be wise to follow the approaches of these companies in building and nurturing a brand community, … Read the whole story
AUTOMOTIVE
Ford Puts 'Fiesta Movement' Inside Dealerships
by Karl Greenberg
When owners come to pick up the cars, they will get an interactive USB drive as part of the package. The device, part of … Read the whole story
RETAIL
AAA: More People To Travel This Fourth Of July
by Sarah Mahoney
A new survey from AAA projects that the number of Americans traveling more than 50 miles from home this Independence Day will rise to … Read the whole story
AUTOMOTIVE
Smartphone Users Want Connection-To-Go
by Karl Greenberg
Before price is revealed, 77% of smartphone owners say they are interested in in-vehicle WiFi (versus the industry average of 64%), a J.D. Power … Read the whole story
RESEARCH
NPD: Consumers Still Economizing On Food
by Karlene Lukovitz
Nearly one-third plan to use more coupons from magazines and newspapers; 28% said that they'll be stocking up more on food/beverages when they are … Read the whole story