AUTOMOTIVE
by Karl Greenberg
The effort for the car, which goes on sale in late fall, also involves sponsorship of such marquee athletic events as the Boston and … Read the whole story
-
by
Top 10 DMAs in which reside adults who went to a Ben & Jerry's in the last six months: 1 Boston (Manchester, N.H.) 2 … Read the whole story
COMMENTARY
by Laura Patterson
A key question you need to answer is, "Does brand relevance play a role in my customers' decision and purchasing process?" Read the whole story
RESTAURANTS
by Karlene Lukovitz
It's a clever social media- and Web advertising-driven campaign designed to generate donations for a nonprofit encouraging healthier, locally sourced school meals, while simultaneously … Read the whole story
RETAIL
by Sarah Mahoney
Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new … Read the whole story
AUTOMOTIVE
by Karl Greenberg
One influential dealer tells Marketing Daily that the issue is the economy, not the brand. "I'm excited about the future because it's all about … Read the whole story
RETAIL
by Tanya Gazdik
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Since 2001, Mayor John Fetterman has worked to revive the economically challenged town … Read the whole story
-
by Gavin O'Malley
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as its new EVP, and chief digital and integration officer. In this role, Sanghvi … Read the whole story