Marketing Daily
Friday, June 25, 2010
  • Nissan, Lance Armstrong Ride Hand-In-Hand

    The effort for the car, which goes on sale in late fall, also involves sponsorship of such marquee athletic events as the Boston and … Read the whole story

  • Who Goes To Ben & Jerry's?

    Top 10 DMAs in which reside adults who went to a Ben & Jerry's in the last six months: 1 Boston (Manchester, N.H.) 2 … Read the whole story

  • When Brand Relevance Is A Relevant Metric

    A key question you need to answer is, "Does brand relevance play a role in my customers' decision and purchasing process?" Read the whole story

  • Chipotle Mexican Grill Wants Your Spam

    It's a clever social media- and Web advertising-driven campaign designed to generate donations for a nonprofit encouraging healthier, locally sourced school meals, while simultaneously … Read the whole story

  • New Campaign Builds Burberry's Digital Edge

    Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new … Read the whole story

  • Dealers Flock To West Point To Drive Jeep

    One influential dealer tells Marketing Daily that the issue is the economy, not the brand. "I'm excited about the future because it's all about … Read the whole story

  • Levi's Proclaims 'We Are All Workers'

    The campaign stars a dozen residents of blue-collar town Braddock, Penn. Since 2001, Mayor John Fetterman has worked to revive the economically challenged town … Read the whole story

  • Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer

    Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as its new EVP, and chief digital and integration officer. In this role, Sanghvi … Read the whole story