Marketing Daily
Wednesday, July 21, 2010
  • KBB: Online Shoppers Look To Spend Less

    Most used-car shoppers plan to spend less than $15,000, and half of new-car shoppers said they plan to spend $25,000 or less. While the … Read the whole story

  • Who Eats Spam?

    Top 10 DMAs in which reside adults who ate Spam in the last six months: 1 Tri-Cities, Tenn./ Va. 2 Knoxville, Tenn. 3 Lexington, … Read the whole story

  • Watch Out: Someone's Got A Grudge

    Be proactive in acknowledging mistakes and winning back the hearts and minds of consumers. Here are a few suggestions. Read the whole story

  • NPD: Consumers Resetting, Not Recovering

    "Overall, consumers have reached this new equilibrium of spending and making decisions about things like groceries and apparel and electronics and automotive," Dee Warmath … Read the whole story

  • Tuaca Liqueur Goes 'Beyond the Usual'

    While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mixed shots, Tuaca is primarily positioned as a shot brand that appeals to … Read the whole story

  • EA Sports Campaign Taps Football Stars, Fans

    To launch the 11th iteration of its NCAA Football game, EA Sports is taking both a national and regional approach. A national television commercial … Read the whole story

  • Stayfree/Carefree/O.b., 'Self' In Lilith Promo

    McNeill-PPC is offering a daily online sweepstakes through July 30 for a pair of tickets to the shows, which feature an array of female … Read the whole story

  • Saab's Muller Has Ambitious Plans For Brand

    CEO Victor Muller is appealing to owners and fans this week at the 28th Saab Owners Convention. To promote the forthcoming 9-5, Saab will … Read the whole story