Marketing Daily
Wednesday, July 21, 2010
  • KBB: Online Shoppers Look To Spend Less

    Most used-car shoppers plan to spend less than $15,000, and half of new-car shoppers said they plan to spend $25,000 or less. While the ... Read the whole story

  • Who Eats Spam?

    Top 10 DMAs in which reside adults who ate Spam in the last six months: 1 Tri-Cities, Tenn./ Va. 2 Knoxville, Tenn. 3 Lexington, ... Read the whole story

  • Watch Out: Someone's Got A Grudge

    Be proactive in acknowledging mistakes and winning back the hearts and minds of consumers. Here are a few suggestions. Read the whole story

  • NPD: Consumers Resetting, Not Recovering

    "Overall, consumers have reached this new equilibrium of spending and making decisions about things like groceries and apparel and electronics and automotive," Dee Warmath ... Read the whole story

  • Tuaca Liqueur Goes 'Beyond the Usual'

    While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mixed shots, Tuaca is primarily positioned as a shot brand that appeals to ... Read the whole story

  • EA Sports Campaign Taps Football Stars, Fans

    To launch the 11th iteration of its NCAA Football game, EA Sports is taking both a national and regional approach. A national television commercial ... Read the whole story

  • Stayfree/Carefree/O.b., 'Self' In Lilith Promo

    McNeill-PPC is offering a daily online sweepstakes through July 30 for a pair of tickets to the shows, which feature an array of female ... Read the whole story

  • Saab's Muller Has Ambitious Plans For Brand

    CEO Victor Muller is appealing to owners and fans this week at the 28th Saab Owners Convention. To promote the forthcoming 9-5, Saab will ... Read the whole story