Marketing Daily
Wednesday, July 28, 2010
  • RESTAURANTS
    Community Marketing Feeds Papa Murphy's Success
    by Karlene Lukovitz

    "We are not a stand-alone destination -- our locations are about 1,200 square feet, on average, and typically located within strip malls," explains exec … Read the whole story

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  • COMMENTARY
    6 Ways To Engineer A Customer-Buying Pipeline
    by Laura Patterson

    Best-in-Class Marketing organizations embrace performance analytics, invest in training and technology, and streamline their processes. Read the whole story

  • HOSPITALITY
    J.D. Power: Hotel Guests More Satisfied
    by Tanya Gazdik

    Notably, Microtel Inns & Suites ranked first for a ninth consecutive year in the economy/budget sector. Drury Inn & Suites ranked first for a … Read the whole story

  • RETAIL
    BTS: Social Media, Mobile, Department Stores
    by Sarah Mahoney

    "The overall tone was a little surprising, and very upbeat," Alison Paul, Deloitte's vice chairman and retail sector leader in the U.S., tells Marketing … Read the whole story

  • AUTOMOTIVE
    Michelin Effort Spotlights Product Longevity
    by Karl Greenberg

    The latest element of the campaign, "The Right Tire Changes Everything," borrows a theme that is common these cash-strapped days in other segments of … Read the whole story

  • SPORTS
    Study: Woods Unlikely To Recover As Endorser
    by Aaron Baar

    "The real question was, 'How far had he fallen?'," Steven Levitt, president of the Q Scores Company, tells Marketing Daily. "The answer is, he … Read the whole story