Marketing Daily
Thursday, July 29, 2010
  • Saab Woos Its Formerly Loyal Customers

    "We have put together an extensive loyalty communications package, including a loyalty bonus for all customers, and we talk to customers on an ongoing ... Read the whole story

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  • Telling vs. Trying

    It makes sense to include initiatives that will allow consumers to use product trial as a way of selling themselves. Read the whole story

  • PepsiCo10 Finalists Pitch Digital Start-Ups

    The start-ups selected will be given the opportunity to execute a pilot project with PepsiCo brand teams. PepsiCo has partnered with venture capitalist firm ... Read the whole story

  • Wharton: WOM Customers 16% More Valuable

    "In the short run, these word-of-mouth clients are more valuable because of higher margins," Christophe Van den Bulte, a professor of marketing at Wharton ... Read the whole story

  • Sears Targets College Kids Via FB Application

    The effort uses an application called the Campus Connector through which students can decorate a virtual dorm room with Sears products. Through the application, ... Read the whole story

  • 'DriverVille' To Help Launch '11 Mazda 2

    It will support the Facebook game with ads. It's just one piece of an integrated campaign that includes TV, cinema ads, online lifestyle/engagement sites, ... Read the whole story

  • Harris: Just 30% Of Adults 'Love' Cooking

    Given the huge popularity of cooking channels/shows and Americans' current propensity to eat at home more often to save money, the poll results may ... Read the whole story