"We have put together an extensive loyalty communications package, including a loyalty bonus for all customers, and we talk to customers on an ongoing … Read the whole story

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The start-ups selected will be given the opportunity to execute a pilot project with PepsiCo brand teams. PepsiCo has partnered with venture capitalist firm … Read the whole story

"In the short run, these word-of-mouth clients are more valuable because of higher margins," Christophe Van den Bulte, a professor of marketing at Wharton … Read the whole story

The effort uses an application called the Campus Connector through which students can decorate a virtual dorm room with Sears products. Through the application, … Read the whole story

It will support the Facebook game with ads. It's just one piece of an integrated campaign that includes TV, cinema ads, online lifestyle/engagement sites, … Read the whole story

Given the huge popularity of cooking channels/shows and Americans' current propensity to eat at home more often to save money, the poll results may … Read the whole story