Marketing Daily
Tuesday, August 10, 2010
  • FOOD
    Wholly Guacamole Goes Beyond The Party Circuit
    by Karlene Lukovitz

    This year, Wholly -- the #1 guacamole, according to Nielsen -- is looking to see similar success with a New York Yankees sponsorship. "We … Read the whole story

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  • COMMENTARY
    Being 'On-Emotion' Leads To Success
    by Dan Hill

    Here are some guidelines for moving beyond 20th-century on-message marketing. Read the whole story

  • AUTOMOTIVE
    Ewanick Dishes On Campbell's 'Max And Al'
    by Karl Greenberg

    In this third and final segment, Joel Ewanick, VP of marketing at General Motors, tells Marketing Daily about Campbell-Ewald's last work for Chevrolet in … Read the whole story

  • RETAIL
    Levi's Woos Women With Curves
    by Sarah Mahoney

    "Jeans that fit right are like the Holy Grail for women," Mary Alderete, Levi's VP/global marketing, tells Marketing Daily. "We analyzed women's bodies around … Read the whole story

  • FINANCIAL SERVICES
    Northwestern Mutual Spots Use Animation
    by Tanya Gazdik

    "This campaign focuses on the ways a solid foundation can help you achieve your goals regardless of what the economy brings," York tells Marketing … Read the whole story

  • ELECTRONICS
    Sony Ericsson To Promo Phones In San Fran
    by Aaron Baar

    Sony Ericsson will use San Francisco's food, wine and music festival, "Outside Lands," to promote the launch of its new X10 and Vivaz phones. … Read the whole story