Marketing Daily
Wednesday, August 18, 2010
  • Scion To Young Drivers: 'Enter The Machine'

    The campaign includes a search engine keyword buy for the term "the machine" to drive traffic to the new TakeOnTheMachine .com site. The central … Read the whole story

  • Source: Experian Simmons Read the whole story

  • For Smart Agencies, Outsourcing Is A No-Brainer

    In the end, the best idea and its robust offerings wins by producing creative and measurable results. Read the whole story

  • Big Brands Reflect Whole-Grain, No-HFCS Trends

    According to Mintel, as part of an overall greater consumer demand for "simpler" products perceived as offering "natural" health benefits, introductions making a "whole … Read the whole story

  • Discover Promises To Be The Anti-'Peggy'

    Three TV spots, the first of which broke earlier this week, star a likable but incapable customer service representative named "Peggy." The campaign includes … Read the whole story

  • KBB Study: Hyundai Enters Top 5, Ford Is No. 1

    "The latest Kelley Blue Book Market Intelligence findings show how the deck is being reshuffled in the automotive marketplace, with certain brands now holding … Read the whole story