Marketing Daily
Thursday, August 26, 2010
  • LG Adds Humor With Jane Lynch Comedic Videos

    "We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both … Read the whole story

  • Who Spends On Shoes?

    Top 10 DMAs in which reside adults who spent more than $250 on shoes in the last year: 1 Dallas/ Ft. Worth 2 Washington, … Read the whole story

  • Tall Tales Of Short Message Services

    Only the most targeted, well-managed campaigns that respect the end user have the ability to take your organization to the next level. Read the whole story

  • Target Beefs Up Electronics Support

    Offering further proof that it is taking just as many competitive cues from the likes of Best Buy as it is from rival Wal-Mart, … Read the whole story

  • Nissan Says Leaf Is More Than Just A Car

    While the campaign makes the electric Leaf vehicle halo for the entire brand, Nissan's new VP of marketing, Jon Brancheau, concedes that a major … Read the whole story

  • Avon To Launch Singing/Songwriting Contest

    Avon, which bills itself as "The company for women," says the contest will include a singing portion for women, but that the songwriting portion … Read the whole story

  • Choice Hotels Launches Music Initiative

    The company is publicizing the effort on its homepage and via an email to the over 9 million Choice Privileges rewards program members, according … Read the whole story

  • Overseas Call Centers Rupee Wise, Dollar Foolish

    For many large corporations, the call center is the one human experience a consumer has with the company. "If a customer hangs up mad, … Read the whole story