"We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both … Read the whole story

While the campaign makes the electric Leaf vehicle halo for the entire brand, Nissan's new VP of marketing, Jon Brancheau, concedes that a major … Read the whole story

Avon, which bills itself as "The company for women," says the contest will include a singing portion for women, but that the songwriting portion … Read the whole story

The company is publicizing the effort on its homepage and via an email to the over 9 million Choice Privileges rewards program members, according … Read the whole story

For many large corporations, the call center is the one human experience a consumer has with the company. "If a customer hangs up mad, … Read the whole story