Marketing Daily
Monday, September 13, 2010
  • AUTOMOTIVE
    Jaguar's Marketing VP Dishes On Strategy
    by Karl Greenberg

    "The whole premise was to go into the markets and be big. We are a small brand with a limited budget so we are … Read the whole story

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  • COMMENTARY
    Social Media Metrics: A Broader View Of ROI
    by Peter Alemian

    By using maintaining dialogue with your very best customers through social media you will keep your brand top of mind. That in turn can … Read the whole story

  • RETAIL
    Restoration Hardware Reinvents Itself
    by Tanya Gazdik

    If the company is trying to get away from competition with the likes of Pottery Barn, they might be heading in the right direction, … Read the whole story

  • FOOD
    Kraft Testing Interactive Vending Machines
    by Karlene Lukovitz

    The machines feature a 46" Samsung LCD touchscreen panel in place of the usual glass facing, an embedded networked computer, and Bluetooth capabilities for … Read the whole story

  • FINANCIAL SERVICES
    'Happy' Bank Customers Consider Switching
    by Aaron Baar

    The most common reasons cited for switching banks: dissatisfied with the service (32%) and that the bank implemented new fees (30%). The two factors … Read the whole story

  • AUTOMOTIVE
    Toyota Talks Tiny Football In Corporate NFL Push
    by Karl Greenberg

    The broadcast, Web and social media use tongue-in-cheek features on Pee Wee games to connect the virtues of youth football to spotlight Toyota's corporate … Read the whole story

  • RETAIL
    Toys"R"Temp: Chain To Double Size With Pop-Ups
    by Sarah Mahoney

    "It's an opportunity, and they are capitalizing on the 9% vacancy rate in shopping malls," says Retail Prophet Consulting's Doug Stephens. "But more important, … Read the whole story