Marketing Daily
Thursday, October 7, 2010
  • RESTAURANTS
    Subway Positions As Athletes' Training Choice
    by Karlene Lukovitz

    Subway's latest marketing efforts, tied into the ING New York City Marathon, feature longtime Subway spokesperson Jared Fogle in a new context: Inspiring amateur … Read the whole story

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    Source:Experian Simmons Read the whole story

  • COMMENTARY
    VPC: A New Way To View Publisher Value
    by Scott Portugal

    The concept of Value per Customer addresses the fundamental gap between what buyers need and what sellers want. Read the whole story

  • AUTOMOTIVE
    Automakers Talk To Municipalities, Consumers About Electric Cars
    by Karl Greenberg

    Sparks are flying as several automakers are trying to generate interest in electric cars via deals with municipalities. Automakers including Toyota, Ford, Chevrolet and … Read the whole story

  • TECHNOLOGY
    Polaroid Focuses On User Content Sharing
    by Aaron Baar

    For nearly 75 years, Polaroid has asserted itself as an enabler of creativity (even if that creativity was simply capturing moments as they happened … Read the whole story

  • RETAIL
    Thermador Rebranding Largest To Date
    by Karl Greenberg

    Premium kitchen major appliance brand Thermador is in the midst of the largest marketing campaign in its history. The campaign will gear up this … Read the whole story

  • ENTERTAINMENT
    Sirius XM Plans For Growth, Despite Competition
    by Erik Sass

    Satellite radio is facing growing competition from Internet radio and other kinds of digital audio, including MP3 players and iPods. However, Sirius XM CEO … Read the whole story