"Over the next few years, we will introduce new formats to help us enter new markets," Bill Simon, Walmart U.S. president and CEO, says … Read the whole story
Like my misadventure with home-decorating, doing things without knowledge or expertise can, and most times will, lead to disaster. Read the whole story
Craig Bierley oversees the marketing organizations for two disparate General Motors brands -- one premium cars, the other trucks and SUVs. Having something like … Read the whole story
Just because it's predictable, doesn't mean it isn't practicable, and there are two basic ways a celebrity can positively affect a brand. Read the whole story
The efforts to woo active young adults to sign on as fans on the brand's Facebook page span display ads, digital out-of-home, search marketing … Read the whole story
A General Motors release says it did not share all the details until now because the information was competitive and it awaited patent approvals. … Read the whole story
Lands' End is promoting the contest via the microsite, Facebook, Twitter and customer emails. The retailer will hold a Twitter party on Oct. 19 … Read the whole story
"It's about sustained growth and brand value. We look at it as 'Who has increased their brand strength based on that equation,'" Landor's Hayes … Read the whole story