Marketing Daily
Thursday, November 18, 2010
  • Subway Dominates Sunday Night TV

    "From an audience standpoint, it's a very competitive time slot, so it will be interesting to see how the ["Undercover Boss"] ratings turn out," … Read the whole story

  • Segmenting Is Dead: Shift To True 1:1

    Isn't it time that marketers stop shooting for the average and start maximizing ROI for every campaign they execute? Read the whole story

  • L.A. Show Has Lots Of Electricity, Test Drive Opps

    The more important vehicles getting rolled onto the stage at the show are Nissan's new Quest minivan (Nissan will have a Quest Kids' Fun … Read the whole story

  • Forecast: Holiday Emails To Be Weapon Of Choice

    "We're really seeing the return of the shopper," Ted Vaughan, a partner in BDO's retail and consumer product practice, tells Marketing Daily. "Certainly, there's … Read the whole story

  • People Happier With Rental Cars; Enterprise No. 1

    Stuart Greif, vice president of the travel practice at J.D. Power and Associates, says of Enterprise: "They actually perform at the top of all … Read the whole story

  • Jaguar Back On Top In Dealer Satisfaction Study

    "The process of working out the deal is the primary indicator of whether new-vehicle buyers have a satisfactory purchase experience," said Jon Osborn, director … Read the whole story