"From an audience standpoint, it's a very competitive time slot, so it will be interesting to see how the ["Undercover Boss"] ratings turn out," … Read the whole story
Isn't it time that marketers stop shooting for the average and start maximizing ROI for every campaign they execute? Read the whole story
The more important vehicles getting rolled onto the stage at the show are Nissan's new Quest minivan (Nissan will have a Quest Kids' Fun … Read the whole story
"We're really seeing the return of the shopper," Ted Vaughan, a partner in BDO's retail and consumer product practice, tells Marketing Daily. "Certainly, there's … Read the whole story
Stuart Greif, vice president of the travel practice at J.D. Power and Associates, says of Enterprise: "They actually perform at the top of all … Read the whole story
"The process of working out the deal is the primary indicator of whether new-vehicle buyers have a satisfactory purchase experience," said Jon Osborn, director … Read the whole story