Marketing Daily
Wednesday, December 29, 2010

Top of The News

The Roar Of The Crowdsourcing
by Thom Forbes

Way back when the Gap found itself in a flap over its new logo design, I asked around and some people agreed: Crowdsourcing is way underutilized. Read the whole story

  • FOOD
    Special K Inspires With 'Gain By Losing' Theme
    by Karlene Lukovitz

    The Special K Challenge's fundamentals are the same, but the campaign encourages women to focus on the lasting emotional benefits of shedding extra weight … Read the whole story

  • Who Eats Organic Foods?
    by

    Top 10 DMAs in which reside adults who agree with the statement, "I regularly eat organic foods." 1 San Francisco-Oakland-San Jose, CA 2 Los … Read the whole story

  • COMMENTARY
    PR To Face Myriad Challenges In 2011
    by Ronn Torossian

    There has never been a more difficult time to work in the industry of shaping reputations. Read the whole story

  • RESEARCH
    At New Year, Americans Gloomy Over Economy
    by Tanya Gazdik

    One-third (36%) feel just as secure and one in five (19%) now feel more secure. While this reflects the end of a troubling financial … Read the whole story

  • RETAIL
    Amazon, Netflix Still Tops In Customer Satisfaction
    by Sarah Mahoney

    When it comes to winning the hearts and minds of e-shoppers, there's still no stopping either Amazon or Netflix: The e-commerce behemoths came in … Read the whole story

  • RETAIL
    Sears, Kmart Launch Netflix Rival
    by Fern Siegel

    Sears may have a new slogan: "Where America Shops ... for movie and TV downloads." The retailer, which also owns Kmart, has launched Alphaline … Read the whole story

  • TELECOM
    AT&T Adds Product Reviews To Facebook Page
    by Mark Walsh

    The new "Ratings" tab on AT&T's Facebook page essentially imports the five-star-scale ratings and reviews posted on the carrier's main Web site. Users can … Read the whole story