Marketing Daily
Wednesday, December 29, 2010
  • Special K Inspires With 'Gain By Losing' Theme

    The Special K Challenge's fundamentals are the same, but the campaign encourages women to focus on the lasting emotional benefits of shedding extra weight … Read the whole story

  • Who Eats Organic Foods?

    Top 10 DMAs in which reside adults who agree with the statement, "I regularly eat organic foods." 1 San Francisco-Oakland-San Jose, CA 2 Los … Read the whole story

  • PR To Face Myriad Challenges In 2011

    There has never been a more difficult time to work in the industry of shaping reputations. Read the whole story

  • At New Year, Americans Gloomy Over Economy

    One-third (36%) feel just as secure and one in five (19%) now feel more secure. While this reflects the end of a troubling financial … Read the whole story

  • Amazon, Netflix Still Tops In Customer Satisfaction

    When it comes to winning the hearts and minds of e-shoppers, there's still no stopping either Amazon or Netflix: The e-commerce behemoths came in … Read the whole story

  • Sears, Kmart Launch Netflix Rival

    Sears may have a new slogan: "Where America Shops ... for movie and TV downloads." The retailer, which also owns Kmart, has launched Alphaline … Read the whole story

  • AT&T Adds Product Reviews To Facebook Page

    The new "Ratings" tab on AT&T's Facebook page essentially imports the five-star-scale ratings and reviews posted on the carrier's main Web site. Users can … Read the whole story