Marketing Daily
Friday, March 11, 2011
  • Walmart To Launch Campaign, Expand Small Stores

    The new marketing effort comes after an advertising slowdown of some months, Bill Simon, president/CEO, Walmart U.S., told investors at the Bank of America … Read the whole story

  • Watson And The Future Of Marketing

    We all know that IBM's Watson computer plays an awesome game of "Jeopardy." But the technology behind Watson could soon help retailers increase both … Read the whole story

  • Starbucks, Green Mountain In Single-Serve Deal

    So much for the speculation as to whether Starbucks was cooking up its own single-serve brewing machine -- or whether Green Mountain's two-week-old deal … Read the whole story

  • Corning Glass Video Goes Through The Roof

    The video, called "A Day Made of Glass," was originally created for Corning's Investor Day in New York City on Feb. 4. The video … Read the whole story

  • Report: Pet Food Ad Spend Set To Increase

    Acquisitions and capital investments are reshaping the pet food market, which is likely to result in increased advertising in 2010 and 2011, as was … Read the whole story

  • Starbucks 'Tribute' Ads Dominate 'Times' Digital

    Prominent, top-of-page units and banners on the site feature the new (sans brand name) Starbucks sea nymph logo accompanied by a "Tribute Days" text … Read the whole story

  • Chrysler Looking To Define American Luxury

    Chrysler LLC's eponymous division has some heavy lifting to do this year. The division is launching a brand new 300 sedan -- the 200, … Read the whole story

  • Around For A Decade, Hybrids Still Befuddle

    Although these vehicles won't make or break a car company -- they represent only a sliver of the auto market -- automakers may have … Read the whole story