Marketing Daily
Monday, March 21, 2011
  • Japan Shutdowns Likely To Squeeze Everyone

    "Some of the automakers are starting to realize now what components they are going to run out of," says Jeff Schuster, head of industry ... Read the whole story

  • The 'Rules' For Innovation: A CMO's Viewpoint

    Companies that move now to take advantage of all that social media have to offer will be better positioned to out-innovate their competition. Read the whole story

  • Lauder Launches Idealist With Multi-Ethnic Models

    Estée Lauder is launching a new skincare line called Idealist, and to emphasize how well the products work on all types of skin, the ... Read the whole story

  • 5 Rules For Maintaining A Twitter Account

    The trust ensured to agencies with access to corporate accounts, or to spokespersons who represent a brand, should not be taken lightly. Read the whole story

  • Jim Beam Presents 'Live Music Series'

    A video message from Kid Rock is included on the microsite promoting the tour at http://www.jimbeam.com/live-music-series. The site also includes interviews with each of ... Read the whole story

  • Tecate Expands Marketing To All Hispanic Males

    Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to ... Read the whole story

  • Dealer's Call Leads To Critic's Resignation

    Scott Burgess resigned last week as auto critic at the Detroit News soon after his editors, following an advertiser's suggestion, softened Burgess' criticism of ... Read the whole story

  • Study: Social Access Key To Smartphone Happiness

    According to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Power and Associates, owners who used their devices to access social media sites ... Read the whole story