Marketing Daily
Tuesday, March 22, 2011
  • State Farm Promo Invites People To Call 'Shotgun'!

    The promotion is unique in that instead of just getting consumers to the Facebook page once in order to "like" it, it gets them … Read the whole story

  • Using A Vanity Phone Number Is Not In Vain

    The right number combined with the right marketing support can open a direct line of communication with a consumer who has already expressed interest … Read the whole story

  • Post-Acquisition Merger Unlikely To Be 'AT&T&T'

    As Credit Suisse analyst Jonathan Chaplin put it in a research note, the proposed deal is unprecedented. "We have never seen a deal with … Read the whole story

  • Acxiom Urges Industry To Study Media Options

    Spending more marketing dollars per vehicle than ever and facing an ever-more quickly metamorphosing media scenario, automakers need to be more cognizant than ever … Read the whole story

  • More Retro Action: Heinz, Hostess Follow Pepsi

    One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a permanent part of the brands' lineups, Heinz Ketchup is readying … Read the whole story

  • Larger Smartphone Screens Grow Share: NPD

    "Some consumers, given the choice at the same price point, prefer the larger screens," Ross Rubin, executive director of industry analysis, tells Marketing Daily. … Read the whole story

  • Lindt Serves Up Chocolate At Sony Ericsson Open

    Swiss chocolatier Lindt USA is serving as host sponsorship of the Sony Ericsson Open in Miami for the first time. Participating in the tournament, … Read the whole story

  • Survey: Small-Business Owners Eye Rosier Days

    More than half of the small- and mid-sized businesses Office Depot surveys say the economy is headed in a positive direction, with 56% expecting … Read the whole story