Marketing Daily
Thursday, March 24, 2011
  • U.S. Census Is All About Hispanic, Local

    Census Bureau director Robert Groves says this local data, free to advertisers, will be a valuable tool for targeted marketing. "If I were an … Read the whole story

  • What's A Marketer To Do?

    A quick guide to scientific research techniques Read the whole story

  • Tilting The Cookies In Your Favor

    While much of the discussion has been focused on what will happen online, we need to broaden it to off-line. Read the whole story

  • Top Value: Google #1; Coke Slips From Top 10

    A significant exception within the generally rising tech company rankings was Nokia, which lost $9.9 billion in value (to $9.7 billion), and dropped from … Read the whole story

  • Levi's Takes Watery Mission To Facebook

    To celebrate this week's World Water Day, it's partnered with to create a Facebook game, asking users to unlock water from the Levi's … Read the whole story

  • Study: Female Investors Need Personal Interaction

    According to Mintel's data, 39% of female investors say their primary source of investment ideas are their investment advisors, compared to only about a … Read the whole story

  • To Facebook Or Not To Facebook, That Is The Question

    Social commerce is a symbiotic activity between platforms like Facebook and Twitter and traditional and mobile e-commerce. The question for marketers is how many … Read the whole story

  • IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform

    IBM has launched a campaign for what it calls "Smarter Commerce," described as a "new category" addressing "the spectrum of enterprise commerce activities -- … Read the whole story