Marketing Daily
Friday, March 25, 2011
  • Target, Best Buy Gear Up For Nintendo 3DS Launch

    With the much-ballyhooed launch of the Nintendo 3DS just days away, Best Buy, Target and GameStop are gearing up to make the most of … Read the whole story

  • Permission-Based Advertising: Best ROI Options

    The right combination of content, multi-point permission and tangible reward can produce longer-term ROI. Read the whole story

  • Brands Line Up For Indy 500 Centennial

    Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on … Read the whole story

  • Samsung Promo Leverages March Madness

    For the four-week promotion, Samsung's TV division is blanketing SB Nation's NCAA section and its tournament hub with banner ads, including takeovers of NCAA … Read the whole story

  • Extreme Flavors Getting More Extreme

    Like a sprig of Douglas fir in that martini? Adventurous chefs and mixologists have been using the aromatic Douglas in meat dishes, sauces, drinks … Read the whole story

  • Porsche: Taking The Kids To Soccer? Lose The Minivan

    Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of … Read the whole story

  • Study: Spend Ad Money On Better Buyer Experience

    One in five U.S. consumers says a bad customer experience leads him/her to switch brands, according to a Satmetrix study. Companies can improve customer … Read the whole story