Through the six-week show, which will be produced out of the brand's Kenmore Live Studio in downtown Chicago, the contestants will learn how to … Read the whole story

The firm is, like everyone else, figuring out how to use social media platforms to gauge customer service, as well as product impact, design … Read the whole story

The report also concludes that top or "A" brands are expected to retain their market shares. It's the smaller, often local, "B" brands that … Read the whole story

At the center of the global online campaign is a Web site, www.buzz-korea.com, which targets English, Chinese and Japanese-speaking countries by highlighting different aspects … Read the whole story

Cone, a Boston-based cause-related marketing firm, says there is also a growing perception that it's tough for a company to get it right every … Read the whole story