Marketing Daily
Tuesday, March 29, 2011
  • Mercedes Joins List Of Brands Leveraging PGA Tour

    Mercedes-Benz is tying in with the PGA this year to teach golf. The Mercedes-Benz Performance Center is a mobile golf tour co-branded with the ... Read the whole story

  • The Democratization Of Content

    The digital world is proving what we who have developed offline content for years have always known: people aren't going to waste their time ... Read the whole story

  • Silk Campaign Urges Switch From Dairy To Soymilk

    Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in ... Read the whole story

  • New Snapple Tea Bears TV Show's Name

    A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as ... Read the whole story

  • Marketer's Bookshelf: Demographics, Green, Relevance

    Our critic reviews Kelly McDonald's premise in How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse ... Read the whole story

  • Kraft To Reward Sustainable Farmers

    Kraft Foods' Planters brand wants to recognize American peanut farmers who are implementing sustainable practices and making positive social changes in their communities. Read the whole story

  • Ford Sync In For Fight With Similar Products: Edmunds

    Ford launched Sync -- its telematics joint venture with Microsoft -- four years ago, and promoted it heavily when it debuted the Ford Fusion. ... Read the whole story