Marketing Daily
Wednesday, March 30, 2011
  • Q&A: Meet Gen Y, The Sherpa Parents

    When it comes to Gen Y, demographers tend to be a little unkind: "Entitled" and "impatient" are words that come up often. But as … Read the whole story

  • Hanging On By A Thread

    We're only looking for people who can bring skills and knowledge to the table, without the attitude. Wet behind the ears need not apply. Read the whole story

  • Timing Is Everything

    The timing of commercial delivery deserves the same level of focus and attention as the choice of target demo or creative execution. Read the whole story

  • Fanta Unveils Global 'Less Serious' Campaign

    The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance … Read the whole story

  • Infiniti Luxury Sales Heading South, Literally

    Nissan Motor's Infiniti luxury brand is heading way south. The company will begin sales in Australia starting in 2012, according to the company. Infiniti, … Read the whole story

  • Haier Launches Days Full Of Earth-centered Vids

    As part of the nearly month-long program, Haier has launched a microsite,, which will feature a new video featuring an environmental advocate or … Read the whole story

  • Three Olives Vodka Launches $10M Campaign

    The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are … Read the whole story

  • Non-Burger Chains Up In EquiTrend Score

    The study gives Subway the nod as "Quick Serve Restaurant Brand of the Year," followed by Dairy Queen, Wendy's and McDonald's. But the companies … Read the whole story