June 3 - 6, 2024
Wednesday, April 6, 2011
Top of The News
Procter & Gamble plans to divest itself of the last chips in its old block of food products, which included such stalwart brands as Folger's, Crisco, Duncan Hines, Hawaiian Punch … Read the whole story
RESEARCHMars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The humorous commercial … Read the whole story
- COMMENTARY
The most effective sampling efforts reach consumers at the point of use, when and where they are most receptive to the brand's message. Read the whole story
AUTOMOTIVEJoerg Reimann, BMW i Ventures managing director and VP of strategy and target management at BMW Group, was in town last week for the … Read the whole story
- COMMENTARY
Young Latinos take the lead in growth numbers. And they're more connected than ever. Read the whole story
RETAILBut there's also clear evidence of an industry struggling to keep pace with a changing luxury market. "Luxury watches and jewelry are an extremely … Read the whole story
FINANCIAL SERVICESA new multifaceted campaign focuses on the post-recession investor who is seeking a better way to manage their investment portfolio in the wake of … Read the whole story
TELECOMAT&T is looking to connect with U.S. Hispanics, the culture and their passions through the power of music, with a new Spanish advertising campaign … Read the whole story
SPORTSThe National Basketball Association is letting the ball talk in a major ad campaign to promote the playoffs and finals. The new campaign, via … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
Leonard Brody - Caravan, Executive Director, Co-Founder
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