Marketing Daily
Wednesday, April 13, 2011
  • Boost Leverages Satisfaction In New Campaign

    "In 2009, when Boost launched 'Unwronged,' we embarked on a mission to right many of the wrongs in wireless," Bob Stohrer, vice president of … Read the whole story

  • The Show Must Go On

    As a brand person, I also thought: "No John Galliano at Dior? He is Dior!" Read the whole story

  • Ford Touts Gas Sippers On Gas Station TV

    Ford is running an ad campaign touting its gas-efficient vehicles. But the effort is running solely -- although appropriately -- on Gas Station TV … Read the whole story

  • Method Launches Mean, Green, Social Machine

    The point is to get the message out about how the size of the packaging doesn't reflect the strength of the product, which is … Read the whole story

  • Hispanic Dining Patterns Differ By Acculturation

    Hispanics who speak primarily Spanish are more likely to use restaurants for breakfast and evening snacks, while those who speak primarily English are more … Read the whole story

  • 68%: Green Products Worth Paying More For

    More than two-thirds of U.S. adults (68%) say it's worth paying more for a green product or service that is from a brand that … Read the whole story

  • Deloitte: Consumers Sweating Gas, Food Prices

    The recession may be over, but the majority of consumers -- 52% -- say it doesn't feel that way, according to Deloitte's latest consumer … Read the whole story

  • Boomers Value Brands That Champion 'Youthful' Style

    Representing a clear marketing opportunity, 66% of boomers are on the lookout for brands to better express their "youthful" personalities. Brands like Apple, Sony, … Read the whole story

  • The Buzz: Tax Help Brands

    In the mid-March home stretch to tax return day, H&R Block pulled out of its slightly negative score level and in a period of … Read the whole story