Call it Madison, Vine and Houston. 7-Eleven is sending someone into space as part of a campaign around the Steven Spielberg-produced Paramount sci-fi horror … Read the whole story

As all experienced marketers know, product launches don't always pan out exactly the way they were envisioned. But the unexpected outcome isn't always failure. … Read the whole story

The new 10-minute film, which is being shown at www.intel.com/visuallife, profiles two Chinese wedding photographers, Kitty and Lala, who take stunning and creative wedding … Read the whole story

The National Retail Federation reports that people are more willing to dabble in social commerce than many retailers realize, with 42% of those who … Read the whole story

The promotion began June 2 at midnight and runs through June 9. FarmVille players can get "double mastery" points on crops and trees harvested … Read the whole story

Rather than drive volume with advertising, the company has deals with third-party aggregators and has a retail-based fleet distribution channel. The online program involves … Read the whole story