Marketing Daily
Thursday, June 9, 2011

Top of The News

'Super 8' Breaks Out Of The Box With Twitter Campaign
by Thom Forbes

I first heard about "Super 8" -- an ambitious movie epic that's "the kind of film Steven Spielberg used to make" -- when I read my daily email from The … Read the whole story

  • RETAIL
    Old Navy Goofs On That Guy's Clothes
    by Sarah Mahoney

    In a step away from most retail advertising, the Gap's Old Navy division is uncorking two viral videos that don't promote Old Navy clothes … Read the whole story

  • COMMENTARY
    2011 EFFIE Award Review: 'America: The Story Of Us'
    by Kristina Lutz

    The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Marketing Daily is showcasing … Read the whole story

  • SPORTS
    Hudson River Swimmers? Ironman Coming To N.Y.
    by Karl Greenberg

    The best-known non-team sports event in New York is the yearly ING New York City Marathon. Millions watch around the world, and thousands participate. … Read the whole story

  • TRAVEL
    JetBlue, Alaska Rank Highest In Satisfaction
    by Tanya Gazdik

    JetBlue Airways and Alaska Airlines rank highest in customer satisfaction in their respective categories, according to the J.D. Power and Associates 2011 North America … Read the whole story

  • RESTAURANTS
    Healthier Menus: Older Consumers Won't Pay More
    by Karlene Lukovitz

    Consumers over 50 typically express more interest in healthful foods than younger groups, but 70% of them also say they expect to pay no … Read the whole story