Marketing Daily
Wednesday, June 15, 2011
  • Edge Looks For Greatness In Social Media Effort

    Jeffrey Wolf, senior brand manager for Edge shave gel at Energizer Personal Care, says there's no cap on the number of submissions. "It could … Read the whole story

  • Gourmet Food: Next Licensing Wave

    The demand for quality and the need for convenience will allow trusted brands to succeed on the shelf. Read the whole story

  • Internet 'Pollinators' Use Niche Sites Differently

    It's not surprising that people who are crazy for something -- whether it's kayaking, 1966 Mustangs or beekeeping -- can be fanatical about their … Read the whole story

  • Battery, Headphone Maker IGo(es) With Shaq

    "While Shaquille is recognized worldwide for his athletic skills, he is also known for championing products that deliver value, durability and functionality," William Thornton, … Read the whole story

  • Kia Ties Up NBA Draft Presenting Sponsorship

    The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of the NBA," will get product and brand placement around the arena and stage … Read the whole story

  • Atkins Seeks Weight Loss Story For TV Spot

    The entry process includes submitting a before and after photo and writing a weight loss success story in 300 words or less. Contestants are … Read the whole story

  • Effectiveness Is Not Aligned With Engagement

    Marketers looking to buy programming based on "audience engagement" may want to think twice. A new study by Ace Metrix reveals there is little … Read the whole story

  • Are U.S. Hispanics Buying Your Ads?

    Your ad must be memorable and engaging to build brand and ad awareness, as well as relevant and believable to persuade consumers to take … Read the whole story