Marketing Daily
Monday, June 27, 2011
  • Jeep Sponsors Dave Matthews Festival

    The automaker says it is also launching partnerships with a number of emerging artists across various genres of the music industry, with each artist … Read the whole story

  • Shopper Marketing: Focusing On What Matters

    To maintain relevance, it must be as engaging, entertaining, and useful as the digital shopping experience. Read the whole story

  • JetBlue, PBS Kids Launch 'Soar With Reading'

    School may be out for summer, but JetBlue and PBS Kids are partnering for a program that encourages children to keep reading. JetBlue is … Read the whole story

  • Bacardi Campaign Using Live Nation Platforms

    In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media … Read the whole story

  • Forum: South Asian Market Easier To Reach, Speak To

    Jamal Baksh, partnership and data services specialist for the New York regional office of the U.S. Census, said the demographic has seen "explosive growth," … Read the whole story

  • Chiquita, 'Rio' Web Partnership Delivers Big Results

    "We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid … Read the whole story