Marketing Daily
Monday, June 27, 2011

Top of The News

'Cars 2': Entertainment Or Merchandise Mover?
by Thom Forbes

The promotional buzz for "Cars 2" started many, many weeks ago -- both in the media and at retail -- but should hit full pitch now that it has zoomed … Read the whole story

  • AUTOMOTIVE
    Jeep Sponsors Dave Matthews Festival
    by Karl Greenberg

    The automaker says it is also launching partnerships with a number of emerging artists across various genres of the music industry, with each artist … Read the whole story

  • COMMENTARY
    Shopper Marketing: Focusing On What Matters
    by Jim Lucas

    To maintain relevance, it must be as engaging, entertaining, and useful as the digital shopping experience. Read the whole story

  • AIRLINES
    JetBlue, PBS Kids Launch 'Soar With Reading'
    by Tanya Gazdik

    School may be out for summer, but JetBlue and PBS Kids are partnering for a program that encourages children to keep reading. JetBlue is … Read the whole story

  • SPIRITS
    Bacardi Campaign Using Live Nation Platforms
    by Karlene Lukovitz

    In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media … Read the whole story

  • CONFERENCE
    Forum: South Asian Market Easier To Reach, Speak To
    by Karl Greenberg

    Jamal Baksh, partnership and data services specialist for the New York regional office of the U.S. Census, said the demographic has seen "explosive growth," … Read the whole story

  • FOOD
    Chiquita, 'Rio' Web Partnership Delivers Big Results
    by Gavin O'Malley

    "We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid … Read the whole story