June 3 - 6, 2024
Wednesday, June 29, 2011
Top of The News
Debates are raging over the long-term effectiveness of certain drugs in fighting advanced cancers, with compelling patient experiences on both sides of the issue making for some gripping testimony. But … Read the whole story
RESTAURANTSOne element of the integrated campaign: The two brands, with support from the USO, have launched "America's Super-Soldiers," a co-branded, Facebook-hosted contest. (In the … Read the whole story
- COMMENTARY
About seven by my count were driven, either unwittingly or not, by applying a great behavioral insight to a marketing problem. Read the whole story
RESEARCHNielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women … Read the whole story
ENTERTAINMENT"If they focused a lot on their first party titles out of the gate, consumers would be happy," Interpret's Michael Cai says. "[But] they … Read the whole story
RESEARCHSince the recession, are the 58 million adults and 24 million households that belong to the affluent category still buying? According to a new … Read the whole story
PACKAGED GOODS"We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers … Read the whole story
PACKAGED GOODSThe winning rescue organization, pet and owner will win a trip to Philadelphia and be honored in the main ring prior to the start … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Robyn DeFina - Sweet Loren’s, SVP of Marketing
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
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