Marketing Daily
Wednesday, June 29, 2011
  • Dunkin' Doing First Movie Partnership

    One element of the integrated campaign: The two brands, with support from the USO, have launched "America's Super-Soldiers," a co-branded, Facebook-hosted contest. (In the … Read the whole story

  • Behavioral Economics At The Effies

    About seven by my count were driven, either unwittingly or not, by applying a great behavioral insight to a marketing problem. Read the whole story

  • Women Feel More Stressed Yet More Powerful

    Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women … Read the whole story

  • Interest In Nintendo 3DS Not Game On

    "If they focused a lot on their first party titles out of the gate, consumers would be happy," Interpret's Michael Cai says. "[But] they … Read the whole story

  • Affluent Americans More Optimistic, Within Reason

    Since the recession, are the 58 million adults and 24 million households that belong to the affluent category still buying? According to a new … Read the whole story

  • Brut Launches Humorous Sports Channel

    "We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers … Read the whole story

  • Purina Pro Plan Contest Honors Rescue Pets

    The winning rescue organization, pet and owner will win a trip to Philadelphia and be honored in the main ring prior to the start … Read the whole story