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Let me get this straight: The gobbling-up of Medco Health Solutions ($66 billion in revenue) by the somewhat smaller Express Scripts ($45 billion) is part of a broader trend in … Read the whole story
AUTOMOTIVEBelieve it or not, it seemed both totally appropriate and totally inappropriate that Hyundai Motor America held its Northeast press event for two of … Read the whole story
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Let's debunk a few of the "burning questions" surrounding the topic. Read the whole story
PACKAGED GOODSSecret consumers will also be able to show support for "Mean Stinks" by purchasing a T-shirt at the eStore via the Facebook page. Secret … Read the whole story
RETAILWhile the shoes themselves may evoke '80s flashbacks, the new campaign is pure urban club culture. It includes 25 dancers, 150 extras and choreography … Read the whole story
ELECTRONICSThe television and Internet video campaign, with the tagline "Tougher is Smarter," depicts the phone going through a series of real-life tests designed to … Read the whole story
AUTOMOTIVEJosh Donnelly, who works in Fiat brand marketing, tells Marketing Daily that the goal was to create an app that wasn't a flash in … Read the whole story
