Marketing Daily
Wednesday, July 27, 2011
  • OnStar FMV Hits Best Buy; Ad Campaign To Support

    Greg Ross, the VP of business extensions for GM, was in New York on Monday at Best Buy's flagship in Union Square. He tells … Read the whole story

  • McDonald's Mostly Lauded For Nutrition Changes

    McDonald's' announcement of healthier Happy Meals and a commitment to achieving generally more healthy menu offerings in the longer term is meeting with largely … Read the whole story

  • Wyndham Readies Tryp Brand Intro In U.S.

    Featuring the slogan "This is my Tryp," the campaign will be seen online and in print and already is embedded in the brand's website, … Read the whole story

  • How Lack Of Loyalty KO'd Borders

    Even as bookstore fans are lamenting the liquidation of Borders, marketing experts are dissecting what went wrong in the very slow death of the … Read the whole story

  • No Kidding: People Buy Units For Child's Use

    According to new research from the NPD Group, it seems many consumer electronics purchases were completed with the express purpose of letting the kids … Read the whole story

  • Leading Makers To Use Cash For Acquisitions

    Despite the economy and trends to the contrary in other industries, leading U.S. food and beverage makers have ample cash -- and their growth … Read the whole story

  • Econobox Or Luxury? A Car's A Car, Per Study

    You may really love what that new luxury car does for you at the test-drive, and in the days after you've purchase the new … Read the whole story